Developing A Strong Trademark And Copyright Strategies Can Be Vital To A Business

A company’s trademarks, whether in the company’s name, or likeness, or in that of its products, are crucial to protecting the goodwill generated through its investment in people and capital. It is significant to its brand, as it helps identify and protect the integrity of a brand, and ensures that the company distinguishes itself from its competitors. The trademark also readily informs the consumer that the goods or services are of a certain quality or standard. The goodwill derived from a strong trademark can improve business by giving the consumer a positive impression about the product and doing business with the company itself.

Trademark rights arise from actual use of a name, logo or symbol in the marketplace. There are several actions that a company can take in order to protect its trademark portfolio, namely its registered trademarks, service marks, unregistered trademarks, domain names and corresponding copyrights.

A first suggestion is to develop a strategy to determine which marks are important, and how, where and when the trademark rights are to be asserted. This action includes determining which legal jurisdictions are important from a business and marketing perspective. Once a trademark attorney has conducted the necessary trademark searches and cleared a proposed mark, it is advisable to rapidly file for a federal trademark registration. The timing of an application for registration is also critical because typically the first to file takes priority over subsequent filings in respect of identical or similar marks. Once the proposed mark is registered, it is important to note the registration date and the renewal date in order to ensure continuous protection of the mark.

Another action relates to trademark usage. In managing a trademark portfolio, it is important to ensure that rights do not lapse due to non-use of the mark. Depending on the relevant jurisdiction, the ownership rights to a mark may lapse if the mark has not been used for a period of three to five years. It is important to implement programs based on a competent attorney’s advice to ensure continued use, or at least a seasonal or rotational use of marks to prevent cancellation or revocation of them. It is also advisable to ensure correct usage of the marks because they can lose their distinctiveness and value if they become eroded.

A recommended strategy to maximize the value of a trademark portfolio is to be vigilant and to take swift action to prevent infringement or deal with it accordingly when it is detected. The owner of a trademark portfolio must be prepared to take action to preserve rights by employing both defensive and offensive strategies. Defensive strategies, including marking the products with TM, SM and ® symbols can help reduce legal fees and establish legal damages through fair warning to would-be infringers. Defensive tactics also include conducting consistent surveillance of the market place and the competitors’ activities, and educating the consumer on how to identify genuine products as well as alerting them of infringing products.

Numerous offensive strategies are advisable as well. For instance, a company can appeal or oppose the registration of marks that are identical or confusingly similar to its own marks. It is also advisable to issue cease and desist letters, or publish warnings when infringement is detected.

In taking these actions, it is advisable to seek the best legal consultation regarding the management of the trademark portfolio, itself, as well as determining the instances and nature of potential infringement. Leading trademark counsel are also effective advocates that can provide advice and counsel on how to deal with infringement, through amicable resolution or an enforcement action if necessary.

Therefore, choosing the best law firm that is qualified to provide sound legal advice on trademark and copyrights related matters is a critical issue for any business venture. Good advice can mean a strong brand in the marketplace that serves to protect capital investment and deter infringement by competitors. The alternative is erosion of goodwill with customers, and easy infringement. The latter may mean loss a fortune in human and financial.

Enjoy Cheap Holiday Deals to Hammamet With Your Family Today

Cheap holidays deals to Hammamet, or anywhere else for that matter, are difficult to come by these days. When you find an amazing deal that allows your family holidays to Hammamet to happen without returning you home with empty pockets and bellies, then you've found a deal worth holding on to. Just remember not to spend all the money you save on travel at the local markets in Hammamet.

When it comes to shopping the local markets Hammamet has to offer, be sure that you are willing to haggle for a better price. Not only is it necessary in many cases to get a fair price but it is also expected. At the same time it is considered poor etiquette to engage in a lengthy haggling process and then walk away without making the purchase.

Family holidays to Hammamet will be remembered for a lifetime when you make the sacrifice to include destinations such as Carthage Land (an amusement park) or Acqua Palace (a water park) on your list of things to do. Carthage Land is Tunisia's first amusement park and a great deal of fun for the entire family.

Not only does this amusement park offer the exciting rides, food, and shows you expect from a theme park but also offers a walk through the hallowed halls of history. Your kids may not know why things happened but they will leave associating names with the events that they study about in history lessons. Carthage Land is a must for those taking family holidays to Hammamet so be prepared to fit it into your budget. When you consider the money you save by booking cheap holiday deals to Hammamet you should have no trouble covering this small expense. Your children will love you for it.

Golf. Is it even possible to have a nice relaxing holiday without a round or two of golf on the itinerary? The good news is that its deserts desert locale, you will find plenty of opportunities to enjoy a nice round of golf when taking holidays to Hammamet. Other ways to enjoy the outdoors while visiting Hammamet include: quad riding, sailing, fishing, camel rides, and Sahara tours. Be careful that you remember, at all times, the importance of sun screen and that you avoid booking outdoor activities during the hottest times of the day. You should also bring water with you everywhere you go so that you can lessen the risk of dehydration.

Do not forget to enjoy your day at the beach. No exotic family holiday to Hammamet is complete without spending at least one day at the beach. There is much to see, do, and explore on these gorgeous beaches. In fact, some happy holiday goers are content to only leave the beach to eat and sleep. Spending time at the beach is a great way to save money and broaden the experience of cheap holiday deals to Hammamet. The more you can make your money stretch the better your overall cheap holiday deals to Hammamet will be.

Play Games at My Wedding Reception?

You can add spice to your wedding reception and have great fun doing it by playing games! Of course, you’ll still have that first dance with your new spouse to the tune from when you first met. And, you’ll still get to eat from each other’s fork when you cut-the-cake.

While the bride may play games at her bridal shower with the other “girls”, games are not reserved for showers only. You can use games to encourage conversation among your guests. Games can also help in cases where you want a fully enjoyed reception, yet there are religious or other reasons for limiting your dancing or music.

There are basically three types of games that work at a wedding reception. They are: Games for Everyone, The Joke is on the Bride and/or Groom and Outdoor Games (of course for an outdoor wedding).

Games for Everyone

Pass the Buck – Play musical dollar at each table. Whoever is left holding the $1, wins the centerpiece.

Switch the Shoes – The bride and groom may hold up a shoe or garment belonging to the opposite spouse in answer to a what-if question on how they will act in married life.

On the Spot Art – Each guest is given a paper and pen and asked to draw another random guest. This works best when they don’t know beforehand the guest being drawn.

Guess the Truth – Guests are asked multiple choice questions that have been previously asked of the bride and groom. A show of hands will see how many guests are on target.

On the Spot Poetry – Each guest is given a piece of paper and a pen. The paper has the start of a poem like “Sally and Mike met at the fair…” The guests complete the poem.

Games where the Joke is on the Bride and/or Groom

*If you are the bride or groom, let your best man or a bridesmaid read these

Give Back the Keys – (This only works if the bride and groom do not yet share a home) The bride and groom is each given a basket. Announce that “Anyone who still has her house keys must give them back.” Lots of guys get up and drop keys in her basket. Only one guy and the groom’s aunt return keys to the groom’s house.

Guess the Bride – Blindfold the groom and present him with 5 barefooted persons. He must guess which feet belong to the bride. Choose anyone but the bride to be among the 5 persons. In fact, this is really funny if they are all men.

Guess the Groom – Blindfold the bride and ask her to feel 5 men’s faces to guess which belongs to the groom. Choose anyone but the groom to be among the 5 persons.

Outdoor Games

What you play will depend on where the wedding is and how the guests are attired. A game like croquet is easy to set up in a park or large backyard and is possible in semi-formal clothing.

If the wedding is very casual, a park with large grassy area may be great for Volleyball or a huge circle of folks passing a Frisbee. And limbo – with the right music – is great almost anywhere, especially for a Caribbean or beach themed reception.

Diesel Watches: The History of a Great Watch

Diesel watches are known far and wide for being desirable items of jewellery, and if you would like to get one for yourself then you will not be disappointed. Here is a quick overview of the history of this famous watch to give you a better idea about the timepiece you are buying.

Company Origins

Diesel’s story goes back to 1978 when the company was founded by Renzo Rosso in Italy. At this point, Diesel watches had not come into existence, and the company instead focused on clothing.

At first, Diesel remained a fairly small and unknown brand, at least on a global scale. It is hard to imagine that seeing as now it is one of the biggest fashion brands in the world, but for over a decade this was how it remained. In fact, the Diesel brand only began to start to get international recognition in the early 1990s.

Marketing Strategy

The company’s international marketing strategy was formed in 1991, and you could say that this was the year that things really started to change for the company and it began to build a reputation whereby Diesel watches are now known all around the world.

Five years later, Diesel opened its first premium store in New York on Lexington Avenue. At the same time, Diesel was beginning to see some much larger sales in America, and the company brand was really starting to take off across the world.

Focus on Youthful Image

Diesel has always focused on targeting its products towards a younger, trendier audience. This is also true of Diesel watches, which accompany the clothing line and are sold as lifestyle products.

One of the main figures responsible for this successful strategy is Wilbert Das who joined the company in 1988. He overseas all creative decisions, including its licensed collections consisting of jewellery and Diesel watches.

Continuing to Innovate

Diesel has proved itself to be an innovative and stylish brand, and Diesel watches are now popular all around the world for their style and quality. After proving itself over two decades to be a genuine innovator, we can expect the company to go on creating ever-more exciting watch models and other apparel for many years to come.

Conclusion

Enjoy Your Historic Watch

Diesel watches are excellent timepieces, and when you buy your own you will be acquiring a watch which is famous all over the world. Now you know a bit more about the history of the watch, you can buy your own with confidence knowing that you are getting a truly historic watch.